products in California, Colorado, and Puerto Rico under its policies on "Dangerous Products and Services and Healthcare and Medicines." This update means that businesses in those states that produce or sell hemp and topical CBD products can advertise on Google Ads, provided they comply with certain conditions.
To comply with Google's policies, businesses must be licensed and registered to sell hemp and topical CBD products in their respective states. They must also comply with all relevant laws and regulations, including those related to product quality, labeling, and packaging.
The update is significant because it expands the ability of hemp and CBD businesses to advertise on Google Ads, which is a major advertising platform. Previously, such businesses were limited in their ability to advertise online due to restrictions on the advertising of cannabis-related products.
It's worth noting that this update only applies to California, Colorado, and Puerto Rico. It's possible that Google may update its policies in the future to allow for the advertising of hemp and CBD products in additional states, but as of February 2023, the update is limited to those three states.
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